Serious Relationships: The 7 Elements of Successful Business Relationships How skilled are you at building and maintaining relationships with all the crucial stakeholders in your business: your customers, employees, and business partners? Like other interpersonal relationships, successful business relationships follow predictable patterns of growth and deterioration. Do you know what they are? Serious Relationships: The 7 Elements of Successful Business Relationships examines the psychology of relationship development at work. It challenges readers to evaluate their interactions with people and take intentional steps to improve them. All your relationships should be serious relationships, and Serious Relationships take work. A candid examination of how we manage customers, employees, and business partner (channels / VARs / ISVs) relationships. What would happen if you managed your business relationships with the same care and attention as other "serious" relationships in your life? How would it impact all your relationships across your business? How would collaboration in all these areas change the way you deliver your value proposition? A discovery of the seven most important elements of every stakeholder relationship: relationship definition, engagement, centricity, responsibility, accountability, transparency, and experience. JC Quintana is the author of several books on relationship psychology and the technology that helps companies build quality relationships. He is an adjunct professor of Customer Experience and Human-Centered Design Thinking at several universities in the United States. Over the past 25 years, JC's celebrated career has included senior executive and entrepreneurial roles for Fortune 100 companies worldwide. He is considered one of the top business stakeholder relationship experts in North America, where he shares his expertise through university lectures and public speaking. JC lives in Kennesaw, Georgia, with his wife Shelley as a proud US Air Force veteran, father of five, and grandfather of two.