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Spezialgebiete Der Public Relations - Teil II: Beitrage Zur Europaforschung Aus Multidimensionaler Analyseperspektive de Helmut Kammerzelt

Spezialgebiete Der Public Relations - Teil II: Beitrage Zur Europaforschung Aus Multidimensionaler Analyseperspektive

Editat de Helmut Kammerzelt, Bernhard Krumpel
de Limba Germană Paperback – 19 noi 2015
Public Relations affect our opinion on companies, individuals and institutions. Public Relations are omnipresent and consist of a variety of part disciplines. The second volume deals concisely with the different part disciplines including "Dirty Campaigning", "Interne Kommunikation", "Corporate Publishing", "Public Affairs", "PR in Krisengebieten" and "PR-Erfolgskontrolle", each on 30 pages. For each chapter experts from those practical fields were interviewed to create the perfect link between theory and practice. The different chapters were written by Thomas Petroczi, Valerie Klimek, Magdalena Furst, Sophie Hlinka, Daniel Handl, Claudia Mann, Lisa Fiegl Anna Neubacher, Isabel Matky, Lukas Klinser, Beatrix Haidinger, Viktoria Pohacker, Tobias Zehentner, Nicolas Frick, Lisa Koschitz, Julia Reischutz, Cornelia Ecker, Nadine Klemisch, Martina Weisel, Julia Neuhold, Isabell Steiner, Julia Rajsp, Christina Grunstaudl, Viktoria Feiks
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Specificații

ISBN-13: 9783848719440
ISBN-10: 3848719444
Pagini: 171
Dimensiuni: 160 x 240 x 25 mm
Greutate: 0.53 kg
Editura: Nomos Verlagsgesellschaft

Descriere

Public Relations affect our opinion on companies, individuals and institutions. Public Relations are omnipresent and consist of a variety of part disciplines. The second volume deals concisely with the different part disciplines including "Dirty Campaigning," "Interne Kommunikation," "Corporate Publishing," "Public Affairs," "PR in Krisengebieten" and "PR-Erfolgskontrolle," each on 30 pages. For each chapter experts from those practical fields were interviewed to create the perfect link between theory and practice. The different chapters were written by Thomas Petroczi, Valerie Klimek, Magdalena Furst, Sophie Hlinka, Daniel Handl, Claudia Mann, Lisa Fiegl Anna Neubacher, Isabel Matky, Lukas Klinser, Beatrix Haidinger, Viktoria Pohacker, Tobias Zehentner, Nicolas Frick, Lisa Koschitz, Julia Reischutz, Cornelia Ecker, Nadine Klemisch, Martina Weisel, Julia Neuhold, Isabell Steiner, Julia Rajsp, Christina Grunstaudl, Viktoria Feiks