Sport Is Life with the Volume Turned Up: Lessons Learned That Apply to Business and Life

“Joan and Pat Summitt were what I call 'glass cutters' in building the Tennessee women’s athletics program. They did not break the glass ceiling; they carefully carved their way through.” —Sally Jenkins, Washington Post

 “Joan has the ability to bring out the best in people and provide them with the skills to be the best that they can be. It’s refreshing that despite all her vast accomplishments Joan remains humble and sincere.”  —Robin Roberts, co-anchor, Good Morning America

“Whether you’re in the board room or the the locker room, there is nothing more important than teamwork.  Joan Cronan is a gifted leader of teams, whose passion and devotion has led generations of athletes to be the very best that they can be.  Her learning and experience can be a hugely valuable lesson to us all.” —Kenneth W. Lowe, Chairman, President, and CEO, Scripps Networks Interactive

In Sport Is Life with the Volume Turned Up, Joan Cronan offers a refreshing and innovative perspective on strengthening performance and achieving success in both the business world and everyday life. During her twenty-eight years as Women’s Athletics Director for the University of Tennessee, Cronan built one of the most prominent and respected women’s athletics programs in the nation, resulting in ten NCAA titles and twenty-four SEC Tournament Championships for the Lady Vols during her tenure. She reveals in her book what happened behind the scenes in constructing a successful, nationally renowned women’s athletics program—and it turns out that game days were only part of the story.

Cronan’s lighthearted stories and succinct business tips will draw you in until you feel like you are present for every victory she describes on the court and in the workplace. Cronan’s busi­ness acumen and passionate approach to positive change will arm you with the outlook and the tools you need to revolutionize the professional and personal spheres in your life.

Joan Cronan is a nationally known speaker and business consultant. For nearly thirty years, she was Director of Women’s Athletics at the University of Tennessee, Knoxville. She was appointed United Way Chair and Chair of Leadership Knoxville, as well as serving on the First Tennessee Bank Advisory Board, as a Trustee for the U.S. Sports Academy, and on the Board of Trustees at Carson-Newman College. Sports Business Journal named her a Champion in Sports Business. She was elected President of the national Association of College Directors of Athletics. Cronan has been inducted into the Louisiana State University Hall of Distinction, the College of Charleston Hall of Fame, the Tennessee Sports Hall of Fame, the Knoxville Sports Hall of Fame, and the Fellowship of Christian Athletes’ Hall of Fame.