Sports Marketing
Autor Sam Fullertonen Limba Engleză Paperback – 15 oct 2021
Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
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Specificații
ISBN-10: 1948426439
Pagini: 624
Greutate: 1.42 kg
Ediția:4th edition
Editura: SAGE Publications
Cuprins
PART ONE - The Foundation of Sports Marketing
CHAPTER 1 - Introduction to Sports Marketing
CHAPTER 2 - The Four Domains of Sports Marketing
PART TWO - Marketing Through Sports
CHAPTER 3 - Marketing through Sports Using Theme-Based Strategies
CHAPTER 4 - Traditional Sponsorship
CHAPTER 5 - Marketing of Nonsports Products via a Sports Sponsorship Platform
PART THREE - The Marketing of Sports Products
CHAPTER 6 - Segmentation of the Sports Market
CHAPTER 7 - Product Decisions in Sports Marketing
CHAPTER 8 - Distribution Decisions and Facilities Management in Sports Marketing
CHAPTER 9 - Pricing Decisions in Sports Marketing
CHAPTER 10 - Developing a Promotional Strategy for the Marketing of Sports Products
PART FOUR - Emerging Issues in Sports Marketing
CHAPTER 11 - Customer Relationship Management (CRM) in the Business of Sports
CHAPTER 12 - Technology in Sports Marketing
CHAPTER 13 - Controversial Issues in Sports Marketing