Stand Out!!
Autor Brian McGurken Limba Engleză Paperback – 4 noi 2021
This book:
- uncovers the secrets of brand success
- introduces 'Generation B' - today's generation of brand natives
- challenges current paradigms
- reveals the roots and rationale of financial brand valuation
- presents a range of popular valuation methods and approaches
- explains the conditions for brand value growth
This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:
- supporting tables
- illustrative charts
- case examples
- expert tips
- real-life experiences
- pull-out quotes
- "word wizard" brand glossaries
Preț: 137.07 lei
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26.24€ • 26.99$ • 21.77£
26.24€ • 26.99$ • 21.77£
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Specificații
ISBN-13: 9781637421239
ISBN-10: 1637421230
Pagini: 166
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.25 kg
Editura: Business Expert Press
ISBN-10: 1637421230
Pagini: 166
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.25 kg
Editura: Business Expert Press
Notă biografică
Brian McGurk, BA (Hons) Business Studies, Dip. Marketing, has been working in strategic marketing and branding for about 30 years. He began his consulting career with PA Consulting Group and has founded and run three marketing and brand development agencies. His experience spans private and public sector organizations of all sizes and a highly diverse client base. He has established and led international brand teams at the cutting edge of business transformation and culture change. He has been a frequent commentator in the media and a speaker on brand experience and leadership at national and international levels. He is married with four adult children and lives in Dublin, Ireland.