Start and Run a Greeting Cards Business

Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.

1. What type of card business?; 2. Handmade cards; 3. Printed cards; 4. Designing cards; 5. Art & photographic cards; 6. Starting a business; 7. Writing a business plan; 8. Money matters; 9. Pricing and paperwork; 10. Marketing; 11. Presentation, packaging and display; 12. Getting publicity; 13. Selling to retailers; 14. Craft fairs and markets; 15. Selling at trade fairs; 16. Alternative ways of selling; 17. Selling skills; 18. Networking; 19. The environment; 20. Copyright and licensing; Technical terms; Fact file.

'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful