Every year hundreds of thousands of restaurants open with great expectations, and every year almost as many close down. The successful restaurateur is a combination of entrepreneur, entertainer, and magician. Your success in owning a restaurant will come as a direct result of solid business practices and your ability to entertain and satisfy your customers. Learn from stories of successes and failures Understand the industry and competition Maximize your food savvy Start and Run a Restaurant Business is a practical guide in how to and how not to proceed in this volatile business, covering the following: Formulating a business plan Budgeting and financing Choosing a location Designing a menu Creating atmosphere through decor Hiring and managing employees Attracting customers Start and Run a Restaurant Business will not only help you decide if you have what it takes to prosper as a restaurant owner but will also set you up to do so."