Start-Up: A Practice Based Guide For New Venture Creation

Doesn't neglect theory but covers only the essentials and refers readers to other resources and publications

Inge Hill is a Senior Lecturer in Strategy and Entrepreneurship at Birmingham City University. She is a small business expert and experienced business support practitioner with 14 years of business support experience in London and the West Midlands. Her clients included public sector providers such as Business Link West Midlands, Business Link London, and Birmingham City Council, as well as those companies she supported directly. She joined the full-time staff of Birmingham City University in September 2013 after having worked with students there on new venture creation since January 2013. Inge is a Senior Fellow of the HE Academy and has been teaching regularly at West Midlands Universities since she left full-time academia in 2007. She was a Research Associate at the London School of Economics from 1999 to 2004 before she was a full-time staff member at Kingston University and Oxford Brooks University at Senior Lecturer level.

1. Enterprise and individuals in society and economy2.Personal career paths and motives to start an enterprise3.Which idea is a business opportunity for you?4.Scanning the environment - researching the industry5.Finding or creating a market?6.Operational design and set up7.Business modelling that fits8.Legal issues and Governance9. Where is the money?10.Show me the money Financial planning and pricing11. Opportunity modelling12.Business planning and Start-up - launch13.Marketing planning and implementation14.Public Relations and sales15.Getting up and running16.Just started - risky?