Starting a Business All–in–One For Dummies, 3rd Ed ition

Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying. Bob Nelson, PhD, is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.

Introduction 1 Book 1: Moving from Idea to Reality 5 Chapter 1: Your Business in Context 7 Chapter 2: Refining and Defining Your Business Idea 27 Chapter 3: Creating a Business Model 45 Chapter 4: Finding Your Target Market 63 Chapter 5: Considering a Franchise 79 Book 2: Planning for Your Business 101 Chapter 1: Writing a Business Plan 103 Chapter 2: Finding the Funding 115 Chapter 3: Setting Your Franchise's Wheels in Motion 135 Chapter 4: Starting a Home-Based Business 167 Chapter 5: Creating an Online Presence for Your Business 193 Chapter 6: Starting with the Right Legal Structure 215 Book 3: Handling Your Finances 229 Chapter 1: Setting Up the Books 231 Chapter 2: Reporting Profit or Loss in the Income Statement 257 Chapter 3: Reporting Financial Condition in the Balance Sheet 281 Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305 Chapter 5: Controlling Costs and Budgeting 327 Chapter 6: Satisfying the Tax Man 363 Book 4: Managing Your Business 381 Chapter 1: Tackling the Hiring Process 383 Chapter 2: Setting Goals 401 Chapter 3: Embracing Corporate Social Responsibility 415 Chapter 4: Managing with Technology 425 Chapter 5: Delegating to Get Things Done 433 Book 5: Marketing and Promotion 445 Chapter 1: Optimizing Your Marketing Program 447 Chapter 2: Laying a Foundation for Growth 465 Chapter 3: Taking Stock of Your Business Image 485 Chapter 4: Forging Your Brand 499 Chapter 5: Creating Marketing Communications That Work 515 Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 533 Book 6: Staying in Business 545 Chapter 1: Developing Employees through Coaching and Mentoring 547 Chapter 2: Keeping Your Customers Loyal 563 Chapter 3: Cultivating a Growing Business 575 Index 593