You CAN do it You CAN succeed It isn't impossible. It takes Ambition, Commitment, a Product that people will buy...and a Plan. If you bring the first two, this book will help you with the last two. You'll learn how to design and build a product around what people will pay for, whether the product is you (service or consulting), or a physical device, or software, or whatever. Some degree of ambition and commitment are in your nature, but confidence lets you build them to exceptional levels. Confidence gives you the strength to believe in yourself and execute a plan. When you're starting a business, confidence comes from knowing that your product will find a market. Everything else builds from there. That's what this book is all about-building a product that people will buy and a developing plan to build a business around it.