Media business is special - this can be proven by a closer look at the type or manner of financing the enterprise. In addition, it is quite different to finance a startup business compared to other companies, e.g. founders in craft. The current volume respects these specialties of startups and the media business - and it focuses on the core challenges for founders trying to finance their idea or ready conceptualized media startup. The book - with that - is similarly relevant for scientists and practitioners. All instruments for financing the enterprise are introduced and shown clearly arranged - their relevance are carved out and directly put to the industry and their characteristics. The study generates a special value by summing up statements of current founders - all working in media business - concentrated experience chapter by chapter. Thus, founders will be able to challenge their ideas directly.