The story centers on Sterling, a young pup with his own unique sense of style who has to adapt when a change of plans arises. Sterling is unfailingly polite and likes to say to himself, "I have swag. Yes, I do. I have swag and you can too. Woof " We watch as Sterling carefully chooses his clothes and encounters a problem. Sterling does not despair, as this new situation presents him with yet another opportunity to explore the closet and try on something different. Sterling: The Saint Bernard with Swag shows children the fun of getting dressed and adapting to new situations.