When people ask, "How did Steve Jobs do it?," they expect a straightforward answer, but as with the enigmatic man himself and the products he launched to the world, the answer to that question can be both complex and beautifully simple. What we can offer is something in the middle, the most important features of Jobs' business and life strategy that formed the fundamental creed of Apple, Inc. This book will reveal the secrets that helped this titan of technology show the world how to "think differently."