This book talks to what every business-to-business pricing author glosses over - How can companies control pricing for all their products and customers, not just the top 100 with the biggest revenue? In our globally competitive market, global economic boom or bust, we have increasing price volatility. Raw material cost swings and market changes regularly wreak havoc with your pricing. And, with thousands of products and customers and multiple agreements each, it's easy to see why it's very hard to avoid leaving money on the table. The surprise in this book is that companies already have the data to close the tactical pricing gap. And it's very do-able - I know, I've been doing it for over 20 years. And lastly, this is pricing that Sales Reps and Customers will enthusiastically support and still drive bigger profits.