AS A BUSINESS LEADER WITH YOUR BACK TO THE WALL, HOW WILL YOU STOP THE BLEEDING IN YOUR BUSINESS? HOW WILL YOU GET TO A SUSTAINABLE NEXT? As the COVID-19 pandemic accelerates our freefall into global recession, Stop The Bleeding represents the mind shift necessary to see, think, plan and act differently through crisis. It is a step-by-step guide away from 'holding-on' management thinking and a roadmap towards organisationally leaner, strategically smarter and competitively sharper business. Stop the Bleeding originated out of sleevesrolled-up, down-in-the-trenches frontline executive-level leadership that successfully navigated the fallout following the Global Financial Crisis. Over a period of just six weeks, having gone from hero to almost zero and staring down the barrel of an unforeseen insolvency, an aggressive and ultimately successful one-million-dollars-per-month turnaround became the foundation for this book. Brian Sands shares how he led the business from potential collapse to profitability and sustainability during the toughest of economic times.