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Storyshowing P

Autor S Cawthorn
en Limba Engleză Paperback – 5 oct 2017

The power of story is indisputable; the power of showing is transformational

Stories have the power to inspire, influence and motivate, but why do so many great stories fail to deliver on this promise? Often, the problem is not the story, but the way it is told. Storyshowing challenges the way we think about and use stories in our businesses, organisations and campaigns and shows how to change your approach to the art of influence--for the better.

Inside, you'll learn how to use your own experiences, emotions and vulnerability to build a connection with your audience and take them on a journey that will ultimately lead to action.

Discover the key to:

  • motivate and inspire others
  • authentically connect with your audience
  • transcend others' way of thinking
  • becoming a more influential communicator.

If you want your stories to lead to action, it's time to stop telling them and to start showing them.

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Specificații

ISBN-13: 9780730345886
ISBN-10: 0730345882
Pagini: 160
Dimensiuni: 141 x 219 x 9 mm
Greutate: 0.18 kg
Editura: Wiley
Locul publicării:Melbourne, Australia

Public țintă

Leaders and managers in business; sales and marketing managers, entrepreneurs; anyone who wants or needs to persuade or sell.

Notă biografică

SAM CAWTHORN is a bestselling author, a speaker and an award-winning educator who reaches over 100 million people every year. He is the CEO of Speakers Institute and a Young Australian of the Year. Sam resides in Sydney with his wife Kate and their three children.