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Strategic Business Planning de Clive` Reading

Strategic Business Planning

Autor Clive` Reading
en Limba Engleză Paperback – 27 mai 2004
A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.
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Specificații

ISBN-13: 9780749442712
ISBN-10: 0749442719
Pagini: 352
Dimensiuni: 155 x 234 x 23 mm
Greutate: 0.68 kg
Ediția:2. Auflage.
Editura: Kogan Page
Locul publicării:United Kingdom

Recenzii

"Using his consulting practice over the last 14 years for more than 80 businesses in the US, Europe, and Asia, Clive presents an interesting adaptation of traditional strategic planning by focusing on the unique integration of a company's goals, strategies, performance targets, and action programs into an organization's culture. The book's 23 easy-to-read chapters are divided into three parts: 'The Strategic Business Planning Framework, ' 'Strategic Concepts, ' and 'The Strategic Business Planning Process.' Topics discussed include corporate culture and business values, data collection, distinctive capabilities, leadership and team motivation, communicating the strategy, developing performance targets, and financial analysis. A familiarity with contemporary management, marketing, and finance principles and procedures is a prerequisite to a thorough understanding of the work. Although oriented toward the practitioner, this book is an important addition to management planning collections. See also Adrian J. Slywotzky and David Morrison's The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits (CH, Jun'98). Summing Up: Highly recommended. Upper-division undergraduate through professional collections." -- S. R. Kahn, University of Cincinnati in CHOICE

Notă biografică

Clive Reading