Strategic Communication in Business and the Professions
Autor Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dixonen Limba Engleză Paperback – 31 ian 2010
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Specificații
ISBN-13: 9780205693115
ISBN-10: 0205693113
Pagini: 440
Dimensiuni: 201 x 251 x 23 mm
Greutate: 0.79 kg
Ediția:7Nouă
Editura: Allyn & Bacon
Locul publicării:Boston, United States
ISBN-10: 0205693113
Pagini: 440
Dimensiuni: 201 x 251 x 23 mm
Greutate: 0.79 kg
Ediția:7Nouă
Editura: Allyn & Bacon
Locul publicării:Boston, United States
Descriere
Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.
This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.
Cuprins
PART ONEAn Introduction to Communication in Organizations
Chapter1: Communication in Organizations
Overview
The Interactive Communication Process
Reasons for Communication Failure
Understanding Organizational Communication
Chapter 2: The Model of Strategic Communication
A Model for Communication in the Information Age
Situational Knowledge: The Context of Organizational Communication
Goal Setting for Organizational Communication
Communication Competence
Anxiety Management
Chapter 3: Diversity in Business and the Professions
Overview
The Issues of Diversity
Communication Between Diverse People
Situational Knowledge: Understanding Your Perspectives
Communication Competence: Personality Traits
Anxiety Management: Resolving Cultural Conflict
Legal Guidelines and Diversity
PART TWO
Basic Communication Skills
Chapter 4: Listening Skills
Overview
Listening in Your Career
Hearing Versus Listening
The Role of Perception
Goal Setting for Interactive Listening
Situational Knowledge: Preparing for Interactive Listening
Communication Competence: Interactive Listening
Anxiety Management
Evaluating Your Listening
Chapter 5: Verbal and Nonverbal Skills
Overview
Goal Setting for Effective Messages
Situational Knowledge: Personal and Environmental Factors
Communication Competence: Verbal and Nonverbal Skills
Anxiety Management
Message Strategies
Chapter 6: Leadership and Management Skills
Overview
What Does a Leader Do?
Management Theory
Leadership Theories
Leadership Versus Management
Goal Setting: Managing the Present and the Future
Situational Knowledge: The Foundation of Strategic Leadership
Communication Competence: Demonstrating Leadership Skills
PART THREE
Interpersonal Communication Strategies
Chapter 7: Work Relationships
Overview
Manager-Employee Relationships
Coworker Relationships
Mentoring Relationships
Romantic Relationships in the Workplace
Sexual Harassment
Employee-Customer Relationships
Chapter 8: Interviewing Skills
Overview: Principles of Interviewing
The Interview
Goal Setting: Dyadic Communication
Situational Knowledge: Structuring the Interview
Communication Competence: Asking Effective Questions
Responding and Providing Feedback
Overview: Interviews in Business Settings
Interview Contexts: Employment Interviews
Appraisal Interviews
Disciplinary Interviews
PART FOUR
Group Communication Strategies
Chapter 9: Fundamentals of Group Communication
Overview
What Is a Group?
Factors Influencing Group Communication
Factors Affecting Group Participation
Teleconferences and Videoconferences
Special Groups
Chapter10: Meetings: Forums for Problem Solving 305
Overview
Situational Knowledge: Preparing for the Meeting
Situational Knowledge: Developing Critical Thinking Skills
Communication Competence: Problem Solving
Anxiety Management
Evaluating Group Effectiveness
Chapter 11: Negotiation and Conflict Management
Overview
Argumentativeness and Verbal Aggressiveness
Negotiation
Conflict Management
A Strategic Approach to Conflict
PART FIVE
Public Presentation Strategies
Chapter 12: Developing and Delivering Effective Presentations
Overview
Anxiety Management
Goal Setting: Identifying the Topic and the Purpose
Identifying the General and Specific Purposes of the Presentation
Situational Knowledge: Analyzing the Audience
Identifying and Researching Main Ideas
Providing Support for Ideas
Developing an Introduction and a Conclusion
The Outline: Basic Considerations
Communication Competence: Presenting the Message
Fielding Audience Questions
Chapter 13: Informative Presentations
Overview
The Range of Informative Presentations
Accumulation of information
Functions of Informative Presentations
Organizing the Presentation
Typical Formats
Guidelines for a Successful Presentation
Situational Knowledge: Technology
Communication Competence: Camera Skills and Special Occasions
Anxiety Management: Practice and Knowledge
Chapter 14: Persuasive and Special Presentations
Overview
Functions of Persuasive Presentations
Persuasive Formats
Basic Resources for Persuasion
The Persuasion Process
Special Occasion Presentations
Chapter1: Communication in Organizations
Overview
The Interactive Communication Process
Reasons for Communication Failure
Understanding Organizational Communication
Chapter 2: The Model of Strategic Communication
A Model for Communication in the Information Age
Situational Knowledge: The Context of Organizational Communication
Goal Setting for Organizational Communication
Communication Competence
Anxiety Management
Chapter 3: Diversity in Business and the Professions
Overview
The Issues of Diversity
Communication Between Diverse People
Situational Knowledge: Understanding Your Perspectives
Communication Competence: Personality Traits
Anxiety Management: Resolving Cultural Conflict
Legal Guidelines and Diversity
PART TWO
Basic Communication Skills
Chapter 4: Listening Skills
Overview
Listening in Your Career
Hearing Versus Listening
The Role of Perception
Goal Setting for Interactive Listening
Situational Knowledge: Preparing for Interactive Listening
Communication Competence: Interactive Listening
Anxiety Management
Evaluating Your Listening
Chapter 5: Verbal and Nonverbal Skills
Overview
Goal Setting for Effective Messages
Situational Knowledge: Personal and Environmental Factors
Communication Competence: Verbal and Nonverbal Skills
Anxiety Management
Message Strategies
Chapter 6: Leadership and Management Skills
Overview
What Does a Leader Do?
Management Theory
Leadership Theories
Leadership Versus Management
Goal Setting: Managing the Present and the Future
Situational Knowledge: The Foundation of Strategic Leadership
Communication Competence: Demonstrating Leadership Skills
PART THREE
Interpersonal Communication Strategies
Chapter 7: Work Relationships
Overview
Manager-Employee Relationships
Coworker Relationships
Mentoring Relationships
Romantic Relationships in the Workplace
Sexual Harassment
Employee-Customer Relationships
Chapter 8: Interviewing Skills
Overview: Principles of Interviewing
The Interview
Goal Setting: Dyadic Communication
Situational Knowledge: Structuring the Interview
Communication Competence: Asking Effective Questions
Responding and Providing Feedback
Overview: Interviews in Business Settings
Interview Contexts: Employment Interviews
Appraisal Interviews
Disciplinary Interviews
PART FOUR
Group Communication Strategies
Chapter 9: Fundamentals of Group Communication
Overview
What Is a Group?
Factors Influencing Group Communication
Factors Affecting Group Participation
Teleconferences and Videoconferences
Special Groups
Chapter10: Meetings: Forums for Problem Solving 305
Overview
Situational Knowledge: Preparing for the Meeting
Situational Knowledge: Developing Critical Thinking Skills
Communication Competence: Problem Solving
Anxiety Management
Evaluating Group Effectiveness
Chapter 11: Negotiation and Conflict Management
Overview
Argumentativeness and Verbal Aggressiveness
Negotiation
Conflict Management
A Strategic Approach to Conflict
PART FIVE
Public Presentation Strategies
Chapter 12: Developing and Delivering Effective Presentations
Overview
Anxiety Management
Goal Setting: Identifying the Topic and the Purpose
Identifying the General and Specific Purposes of the Presentation
Situational Knowledge: Analyzing the Audience
Identifying and Researching Main Ideas
Providing Support for Ideas
Developing an Introduction and a Conclusion
The Outline: Basic Considerations
Communication Competence: Presenting the Message
Fielding Audience Questions
Chapter 13: Informative Presentations
Overview
The Range of Informative Presentations
Accumulation of information
Functions of Informative Presentations
Organizing the Presentation
Typical Formats
Guidelines for a Successful Presentation
Situational Knowledge: Technology
Communication Competence: Camera Skills and Special Occasions
Anxiety Management: Practice and Knowledge
Chapter 14: Persuasive and Special Presentations
Overview
Functions of Persuasive Presentations
Persuasive Formats
Basic Resources for Persuasion
The Persuasion Process
Special Occasion Presentations
Caracteristici
Features:
- Real-World Application: Practicing Business Communication boxes examine communication practices in a wide range of businesses, broadening student awareness to the various communication practices in use.
- Strategic Skills give students tools they will need as they transition from the classroom to a business setting.
- Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.
Caracteristici noi
New to this Edition:
- New and updated examples from contemporary organizations keep the text relevant and provide students with a realistic view of the current business climate.
- Streamlined writing style focuses students’ attention on ideas and concepts relevant to their success.
- Expanded focus on new forms of communication technology prepares students for the challenges they will face in communicating through new media.
- Greater emphasis on communication implications of technology, rather than on improving computer skills students have already mastered, keeps students engaged.
- Increased integration of strategic communication framework in all chapters enhances skill application.
- Integration of new research in the area of business communication, management, and interpersonal and group communication provides students with up-to-date research in the field of business and communication.