Strategic Communications for Nonprofit Organization 2e – Seven Steps to Creating a Successful Plan
Autor SJ Pattersonen Limba Engleză Hardback – 5 feb 2009
Strategic Communications for Nonprofit Organizations
Seven Steps to Creating a Successful Plan, Second Edition
> --Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc.
> --Buddy Gill, Chief Advocacy Officer Texas Credit Union League
Your nonprofit's strategic communications plans are active, organic documents that don't belong on a shelf
Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change.
Organized to follow the flow of the strategic communications process, the new edition of this step-by-step guide helps your organization answer essential questions, including:
- What are we trying to achieve?
- Who are we trying to reach?
- What do we want supporters to do?
- How do we encourage them to do it?
- How will we know if we've succeeded?
Preț: 451.14 lei
Preț vechi: 490.37 lei
-8% Nou
Puncte Express: 677
Preț estimativ în valută:
86.37€ • 89.77$ • 71.61£
86.37€ • 89.77$ • 71.61£
Carte tipărită la comandă
Livrare economică 05-19 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780470401224
ISBN-10: 0470401222
Pagini: 288
Dimensiuni: 178 x 254 x 19 mm
Greutate: 0.68 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470401222
Pagini: 288
Dimensiuni: 178 x 254 x 19 mm
Greutate: 0.68 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Nonprofit CEOs, senior staff, and philanthropic organizations that fund their work.Notă biografică
Descriere
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively.