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Strategic Consulting: Tools and methods for successful strategy missions de Philippe Chereau

Strategic Consulting: Tools and methods for successful strategy missions

Autor Philippe Chereau, Pierre-Xavier Meschi
en Limba Engleză Paperback – 23 iun 2018
Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the  re-positioning and growth issues that all businesses face at one stage or another during their life-cycle:
  • assessing the environment
  • defining a strategic positioning
  • choosing a growth strategy
  • expanding internationally
  • combining strategy, and
  • innovation or (re)designing the business model
Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the tools you will need along the way.
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Specificații

ISBN-13: 9783319877907
ISBN-10: 3319877909
Pagini: 247
Ilustrații: XXII, 247 p. 86 illus.
Dimensiuni: 155 x 235 mm
Ediția:Softcover reprint of the original 1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

Chapter1 Assessing the environment.- Chapter2 Defining a Strategic Positioning.- Chapter3 Choosing Growth Strategy.- Chapter4 Expanding Internationally.- Chapter5 Combining Strategy and Innovation.- Chapter6 (Re)Designing the Business Model.

Notă biografică

Philippe Chereau is professor at SKEMA Business School, in France, China and the United States where he manages the Master (MSc) in Entrepreneurship and Innovation. He previously held various executive positions in industry and strategy consulting. He has taught strategic management, business modelling, innovation and entrepreneurship in several Masters and executive education programs (SKEMA Business School, Aix-Marseille Université, MINES ParisTech). He regularly conducts executive training and consulting missions with a focus on entrepreneurial ventures. Corporate references include ENGIE (GDF-Suez), Covance, Façonnable, the network of French Chambers of Commerce, and numerous start-ups from life sciences and IT sectors. He is also referenced as innovation expert by the European Union and advisor of innovation and entrepreneurship of Xi’an Jiaotong University Suzhou Research Institute in China.

Pierre-Xavier Meschi is professor at IAE Aix-en-Provence (Aix-Marseille Université). He heads the CERGAM (research center in management of Aix-Marseille Université). He is also affiliated professor at SKEMA Business School. He attended the ITP (International Teacher Program) at London Business School. He has taught corporate strategy and international strategy in various MBA programmes over the world, including Universidade de São Paulo, EDHEC Business School, SASAC-HEC Beijing program, Trier Universität, KEDGE Business School, EADA Barcelona and HEC Executive. He has also been involved in teaching in executive education programs and consulting activities in large international companies. Corporate clients have included Bank of Shanghai, Airbus Helicopters France and Germany, EADS-MDBA, STMicroelectronics and PetroVietnam.

Textul de pe ultima copertă

Whether you are a business leader, internal business partner or external consultant, there are six key strategy missions that you will need to undertake as you deal with the  re-positioning and growth issues that all businesses face at one stage or another during their life-cycle:
  • assessing the environment
  • defining a strategic positioning
  • choosing a growth strategy
  • expanding internationally
  • combining strategy, and
  • innovation or (re)designing the business model
Meschi and Chereau bridge the gaps between academic theory and real world practice, between strategic analysis and strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome. Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the tools you will need along the way.

Caracteristici

Provides a methodological guide to evaluate, rethink and design strategies for leaders in any type organisation Addresses corporate leaders and executives from a professional perspective Offers insights and useful study material for students at Master degree level