Cantitate/Preț
Produs
Total produse
Vezi coșul
Strategic Innovative Marketing and Tourism in the COVID-19 Era: 9th ICSIMAT Conference 2020 de Androniki Kavoura

Strategic Innovative Marketing and Tourism in the COVID-19 Era: 9th ICSIMAT Conference 2020: Springer Proceedings in Business and Economics

Editat de Androniki Kavoura, Stephen J. Havlovic, Natalya Totskaya
en Limba Engleză Paperback – 16 feb 2021
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.


Citește tot Restrânge

Din seria Springer Proceedings in Business and Economics

Preț: 107454 lei

Preț vechi: 131041 lei
-18% Nou

Puncte Express: 1612
Preț estimativ în valută:
20567€ • 21435$ • 17121£

Carte tipărită la comandă

Livrare economică 04-18 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783030661533
ISBN-10: 3030661539
Ilustrații: XXI, 240 p. 42 illus., 5 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.37 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Springer
Seria Springer Proceedings in Business and Economics

Locul publicării:Cham, Switzerland

Notă biografică

​Androniki Kavoura is a Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web-Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture & Communication; and Tourism. She is also a conference chair of the International Conference on Strategic Innovative Marketing and Tourism.

Stephen J. Havlovic is a Professor of Human Resource Management & Labour Studies at Laurentian University (Sudbury, Canada). Prior positions include Dean, Faculty of Management at Laurentian; Provost, Alfred State; Dean, SUNYIT School of Management; Professor, University of Wisconsin – Whitewater; and Associate Professor, Simon Fraser University. He received the “Canada Trust Distinguished Teacher Award” while at Simon Fraser. He is a member of the EPAS Committee of EFMD.

Natalya Totskaya is an Associate Professor at the Faculty of Management, Laurentian University (Sudbury, Canada).  She has extensive professional and academic experience in Russia, where she obtained her Ph.D. in Economics.  She participated in the Junior Faculty Development Program offered by the US Department of State, and she was a fellow in the Summer Research Laboratory on Russia, Eastern Europe, and Eurasia at the University of Illinois at Urbana-Champaign. She teaches Strategic Management and Global Management at the undergraduate and graduate levels. 

Textul de pe ultima copertă

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Caracteristici

Presents rigorous papers on strategic issues in the innovation marketing area applied to tourism Integrates insights from theory with practice in industry Provides current trends and future outlook