Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition
Autor Fred David, Fred R. David, Forest R. Daviden Limba Engleză Paperback – 22 iun 2022
Apractical, skills-oriented approach to strategic management
Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management : A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability - one of the reasons it is adopted at more than500 colleges and universities worldwide.
Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.
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Specificații
ISBN-13: 9781292441405
ISBN-10: 1292441402
Pagini: 672
Dimensiuni: 215 x 275 x 29 mm
Greutate: 1.45 kg
Ediția:17. Auflage
Editura: Pearson
ISBN-10: 1292441402
Pagini: 672
Dimensiuni: 215 x 275 x 29 mm
Greutate: 1.45 kg
Ediția:17. Auflage
Editura: Pearson
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Cuprins
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT 1. The Nature of Strategic Management
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
PART 2: STRATEGY FORMULATION
2. Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
7. Implementing Strategies: Management and Marketing Issues
8. Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
9. Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility
11. Global and International Issues
PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
How to Prepare and Present a Case Analysis
Notă biografică
Fred R. David, Forest R.David, and Meredith E. David area fathersondaughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught.
Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles.Forest R. David hasbeen sole author of the Case Instructors Resource Manual forseven editions of this textbook. This Manual providesextensive teachers notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructors Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University.Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. Shes currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.
Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles.Forest R. David hasbeen sole author of the Case Instructors Resource Manual forseven editions of this textbook. This Manual providesextensive teachers notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructors Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University.Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. Shes currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.