Cantitate/Preț
Produs

Strategic Management in a Hostile Environment: Lessons from the Tobacco Industry

Autor Raymond M. Jones
en Limba Engleză Hardback – 27 oct 1997 – vârsta până la 17 ani
This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.
Citește tot Restrânge

Preț: 43740 lei

Preț vechi: 60398 lei
-28% Nou

Puncte Express: 656

Preț estimativ în valută:
8374 8704$ 6943£

Carte tipărită la comandă

Livrare economică 05-19 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781567201581
ISBN-10: 156720158X
Pagini: 208
Dimensiuni: 156 x 235 x 21 mm
Greutate: 0.5 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

RAYMOND M. JONES is Assistant Professor of Strategic and Organizational Studies at The Sellinger School of Business, Loyola College. Professor Jones has held executive positions with Occidental Petroleum and has served on the boards of numerous U.S. and international corporations.

Cuprins

OverviewThe Smoking and Health IssueIndustry Evolution in Response to the Smoking and Health IssueTheory and Hypotheses for Individual Firm's Strategic ChoicesHypotheses Tested by Individual Firm's Actual Strategic ChoicesAnalysis and ConclusionsAppendix: Smokeless TobaccoBibliographyIndex