Cantitate/Preț
Produs
Total produse
Vezi coșul
Strategic Management In Action: United States Edition de Mary Coulter

Strategic Management In Action: United States Edition

Autor Mary Coulter
en Limba Engleză Hardback – 27 oct 2004
For courses in Strategic Management.
 

Strategic Management in Action, 3rd Edition is clearly differentiated from other texts by its conversational writing style, brief paperback format, increased use of pedagogy, and emphasis on students doing strategy. The volume effectively integrates strategy theory and strategy action in an exciting and engaging way.
Citește tot Restrânge

Preț: 26914 lei

Nou

Puncte Express: 404
Preț estimativ în valută:
5150€ • 5597$ • 4321£

Cartea se retipărește


Wish list
Gift list
Am citit!
Adaugă în listă
Doresc să fiu notificat când acest titlu va fi disponibil:
Trimite
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780131446809
ISBN-10: 0131446800
Pagini: 368
Dimensiuni: 203 x 254 x 14 mm
Greutate: 0.66 kg
Ediția:3Nouă
Editura: Pearson Education
Colecția Prentice Hall
Locul publicării:Upper Saddle River, United States

Cuprins

  1. Introducing the Concepts Chapter.
 
  2. The Context of Managing Strategically.
 
  3. Assessing Opportunities and Threats: Doing an External Analysis. 
 
  4. Assessing Strengths and Weaknesses: Doing an Internal Analysis.
 
  5. Functional Strategies.
 
  6. Competitive Strategies.
 
  7. Corporate Strategies.
 
  8. Strategic Management in Other Organization Types. 
 
  Appendix 1: How To Do a Case Analysis. 
 
  Appendix 2: Comprehensive Cases for Analysis.
 
  Index.
 
 

Caracteristici

  • NEW - 5 new comprehensive cases written exclusively for this text—Includes Ford Motor Corporation, McDonald’s Corporation, Dell, Southwest Airlines, and Starbucks.
~Enables students to perform a thorough strategic analysis, identify strategic issues, and develop appropriate strategic choices.
  • NEW - How to Do a Case Analysis appendix.
~Provides students with helpful guidelines for a major component of strategic management.
  • Strategic Management-The Global Perspective boxes -Emphasize the global importance of strategic management in such companies as Hyundai Motor Company of India, Magna International, Sony, and Trend Micro.
~Introduces students to the global implications of strategy.
 
  • Chapter opening Strategic Management in Action mini-cases—Including Avon Products, the recorded music industry, Haier Group, and Nike.
~Provides students with cases that highlight dynamic companies facing strategic decisions.
  • NEW - Strategic Managers in Action boxes—Profiles of real-life strategic managers include Joel Ronning of Digital River, Philippe Bourguignon of Club Med, and Henrietta Holsman Fore of the United States Mint.
~Provides students with real-world situations with individuals dealing with real strategic issues.
  • NEW - Building Your Skills exercises updated.
~Gives students the opportunity to practice various skills that successful strategic managers are going to need in tomorrow’s organizations.
  • Strategic Management in Action boxes —Companies portrayed include E*Trade Group, FedEx, Hallmark Cards, Cold Stone Creamery, The Salvation Army, and Krispy Kreme.
~Provides students with descriptions of companies and the unique strategies they are using.
  • Ethics dilemmas (The Grey Zones) —Includes suggestions for further student research or discussion questions that can be assigned.
~Encourages students to think about the ethical implications inherent in strategic decisions.
 

Caracteristici noi

Strategic Managers in Action boxes—Profiles of real-life strategic managers include Joel Ronning of Digital River, Philippe Bourguignon of Club Med, and Henrietta Holsman Fore of the United States Mint.
~Provides students with real-world situations with individuals dealing with real strategic issues.
 
How to Do a Case Analysis appendix.
~Provides students with helpful guidelines for a major component of strategic management.
 
Building Your Skills exercises updated.
~Gives students the opportunity to practice various skills that successful strategic managers are going to need in tomorrow’s organizations.