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Strategic Management in the Garment Industry de Gordana Colovic

Strategic Management in the Garment Industry

Autor Gordana Colovic
en Limba Engleză Hardback – 9 aug 2024
From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses –
  • Strategic management
  • Strategic marketing in garment industry
  • Strategic methods
  • Organizational behaviour
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Specificații

ISBN-13: 9781032760711
ISBN-10: 1032760710
Pagini: 210
Dimensiuni: 152 x 229 mm
Greutate: 0.55 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Locul publicării:Boca Raton, United States

Public țintă

General, Postgraduate, Professional Reference, and Undergraduate Advanced

Notă biografică

Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.

Cuprins

Foreword
Preface
1. Strategic management
2. Garment industry
3. Strategic marketing in garment industry
4. Strategic management in garment industry
5. Strategic methods
6. Organizational behaviour
References
Index

Descriere

From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry.