Strategic Management: Text and Cases ISE
Autor Gregory Dess, G.T. Lumpkin, Gerry McNamara, Alan Eisneren Limba Engleză Paperback – 6 mar 2023
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
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Specificații
ISBN-13: 9781266200465
ISBN-10: 1266200460
Pagini: 1728
Dimensiuni: 236 x 338 x 28 mm
Greutate: 1.3 kg
Ediția:11
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
ISBN-10: 1266200460
Pagini: 1728
Dimensiuni: 236 x 338 x 28 mm
Greutate: 1.3 kg
Ediția:11
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States
Cuprins
PART 1: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm