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Strategic Management: Text and Cases ISE

Autor Gregory Dess, G.T. Lumpkin, Gerry McNamara, Alan Eisner
en Limba Engleză Paperback – 6 mar 2023
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases. 
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Specificații

ISBN-13: 9781266200465
ISBN-10: 1266200460
Pagini: 1728
Dimensiuni: 236 x 338 x 28 mm
Greutate: 1.3 kg
Ediția:11
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

PART 1: STRATEGIC ANALYSIS 
Chapter 1: Strategic Management: Creating Competitive Advantages 
Chapter 2: Analyzing the External Environment of the Firm 
Chapter 3: Assessing the Internal Environment of the Firm