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Strategic Management: Text and Cases ISE

Autor Gregory Dess, G.T. Lumpkin, Gerry McNamara, Alan Eisner
en Limba Engleză Paperback – 6 mar 2023
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases. 
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Specificații

ISBN-13: 9781266200465
ISBN-10: 1266200460
Pagini: 1728
Dimensiuni: 236 x 338 x 28 mm
Greutate: 1.3 kg
Ediția:11
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

PART 1: STRATEGIC ANALYSIS 
Chapter 1: Strategic Management: Creating Competitive Advantages 
Chapter 2: Analyzing the External Environment of the Firm 
Chapter 3: Assessing the Internal Environment of the Firm 
Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 
PART 2: STRATEGIC FORMULATION 
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages 
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification 
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics 
PART 3: STRATEGIC IMPLEMENTATION 
Chapter 9: Strategic Control and Corporate Governance 
Chapter 10: Creating Effective Organizational Designs 
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization 
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship 
PART 4: CASE ANALYSIS 
Chapter 13: Analyzing Strategic Management Cases
Cases: 
     1. Robin Hood
     2. The Global Casino Industry: Emerging from the Pandemic 
     3. Theorybridge.com: Making Academic Research Relevant to Practitioners 
     4. Dirty Laundry in the Fast Fashion Industry: H&M's Dilemma 
     5. Pocket Radar: The Disruptive Innovator in the Sports Radar Gun Market 
     6. Haribo and the Gummi Bear Business: A Sticky Situation 
     7. Coinbase Global Inc. 
     8. Moet Hennessey Louis Vuitton 
     9. Southwest Airlines: Can “Luv” Be a Competitive Advantage? 
   10. JetBlue in 2022 
   11. Emirates Airline 
   12. Ford: Traveling Two Roads 
   13. General Motors: Plugging In? 
   14. Lime: Is E-Bike Sharing the Next Uber? 
   15. WW in 2022: Can Weight Watchers Shape Up? 
   16. The Boston Beer Company: Competition is Brewing   
   17. Heineken 
   18. Tata Starbucks: A New Brew for India?