Strategic Management: A European Approach

A. Basic Concepts.- European Integration.- The European Union after Nice — a Community facing a New Century.- The Euro — How is it Working?.- Corporate Governance and Corporate Reporting.- The Fragmentation of International Regulatory Governance and the Case for a Single Global Financial Regulator.- Internet-Investor Relations — The Impact of the Internet on Corporate Reporting.- Finance and Risk Management.- Optimum Bank Equity Capital and Value at Risk.- B. Outside-Inside Perspective.- Strategic Competitive Directions — General.- The Relevance of Timing and Time in International Business — Analysis of Different Perspectives and Results.- Opportunity Recognition and Exploitation in Highly Uncertain Environments.- Strategic Competitive Directions — Commerce.- Planning and Developing Shopping Centers from an International Point of View.- Retail Branding — Concept, Effects and its Influence on the Internationalisation Process of Retail Companies in Europe.- Strategic Competitive Directions — Service Sector.- Media Companies — Organising for Global Industry Leadership.- Strategic Competitive Directions — Industry.- Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union.- Competitive Directions and Controlling.- Target Costing as a Strategic Controlling Instrument.- C. Outside-Inside Perspective.- Human Resource Management and Co-operation.- Strategic Human Resource Issues in International Joint Ventures.- Inter cultural Management.- The Influence of Personality on Negotiation — A Canada-France Comparison.- “Competitive Acceptance” in Cross-Cultural Interaction.- The Rise and Demise of the “Euromanager”: Lessons for the Development of Global Leaders.- Index of Authors.

Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management der Universität des Saarlandes sowie Geschäftsführender Direktor der Sektion Wirtschaftswissenschaft des Europa-Instituts der Universität des Saarlandes.
Prof. Dr. Christian Scholz ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement an der Universität des Saarlandes sowie Direktor des Europa-Instituts, Sektion Wirtschaftswissenschaft.

The European market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focusing on the areas of marketing & commerce and organisation & human resource management.
The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.
"Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, expecially Organisation, Human Resource Management and Information Management, and is also director of the Europa-Institut at Saarland University, Germany.

Die Dozenten und Forscher des Europa-Instituts stellen in diesem Sammelband ihre Forschungsschwerpunkte vor und erläutern damit die Potenziale und Herausforderungen des europäischen Marktes.