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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Student Value Edition

Autor Fred R. David, Forest R. David
en Limba Engleză Foi volante – 14 ian 2016
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. "For courses in strategy." "This package includes MyManagementLab(r)." A Practical, Skills-oriented Approach to Strategic Management In today s economy, gaining and sustaining a competitive advantage is harder than ever. "Strategic Management" captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. Personalize Learning with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134422570 / 9780134422572 "Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package" Package consists of: 0134153790 / 9780134153797 " MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases" 0134167848 / 9780134167848" Strategic Management: A Competitive Advantage Approach, Concepts and Cases" "
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Specificații

ISBN-13: 9780134167909
ISBN-10: 0134167902
Pagini: 696
Ediția:16
Editura: Pearson