Strategic Management
Autor Richard Lynchen Limba Engleză Paperback – 28 apr 2021
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.
Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
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Specificații
ISBN-10: 1529758246
Pagini: 768
Dimensiuni: 195 x 265 x 39 mm
Greutate: 0 kg
Ediția:Ninth
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
Strategic Management remains the key textbook for exploring both the innovative and planned aspects of strategy. Its readable, student-friendly style works well with its comprehensive and current coverage of all the key strategy topics.
The new ninth edition builds on the strengths and structured presentation of the earlier editions. In particular, the wide range of strategy case material - both new and old - offers insights and challenges for both individual readers and for class discussion. Green strategy issues, sustainability and the many international strategy examples remain major strengths of this book. The companion site and the detailed slides remain an added value allowing to easily adapt the book content for lectures or seminars. MBA students particularly value the discussion of strategy implementation. I will certainly use this new edition in all postgraduate modules
Cuprins
Part 1: Introduction
Chapter 1: Strategic Management
Chapter 2: A Review of Theory and Practice
Part 2: Strategic analysis and purpose
Chapter 3: Analysing the Strategic Environment
Chapter 4: Analysing resources and capabilities
Chapter 5: Strategy Dynamics
Chapter 6: Prescriptive Purpose Delivered Through Mission, Objectives And Ethics
Chapter 7: Purpose Emerging From Innovation, New Resources And Technologies
Part 3: Developing the strategy
Chapter 8: Developing Business-Level Strategy Options
Chapter 9: Developing Corporate-Level Strategy Options
Chapter 10: Strategy Evaluation And Development: The Prescriptive Process
Chapter 11: Finding The Strategic Route Forward From Knowledge, Learning And Networks
Chapter 12: Organisational Structure, Style And People
Part 4: The implementation process
Chapter 13: Implementing And Controlling The Strategic
Chapter 14: Green Strategy And Sustainability
Chapter 15: Managing Strategic Change
Part 5: Different Strategy Contexts
Chapter 16: Strategic Leadership
Chapter 17: Entrepreneurial strategy
Chapter 18: Government, public sector and not-for-profit strategies
Chapter 19: International expansion and Globalisation Strategies
Glossary
Notă biografică
Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India.
Descriere
New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure.