Strategic Management

Strategic Management retains the concise and accessible approach that made the previous editions of the text and cases so successful. However, the authors have ensured that the new combined edition incorporate the very latest research and thinking in the field and an extensive selection of new and updated cases.

All the materials in this new edition are based not only on the tried and tested materials from the earlier books, but also on new materials that have been intensively used and refined with full time students and on executive courses in a number of centers.

The text is designed to give the student a clear and attractive introduction to the subject and is enhanced by a student workbook which gives further guidance, support and exercises on specific policy issues. The package offers all those studying strategy at both the center or business unit level a clear and flexible set of materials of proven quality.

This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years of experience in teaching, researching and consulting in the area of corporate and business strategy.