Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap
Autor Susanne Bölkeen Limba Engleză Paperback – 11 iun 2014
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Specificații
ISBN-13: 9783954892853
ISBN-10: 3954892855
Pagini: 112
Dimensiuni: 155 x 220 x 9 mm
Greutate: 0.15 kg
Editura: Anchor Academic Publishing
ISBN-10: 3954892855
Pagini: 112
Dimensiuni: 155 x 220 x 9 mm
Greutate: 0.15 kg
Editura: Anchor Academic Publishing
Notă biografică
Susanne Bölke was born in 1986. She received a Bachelor¿s degree in Tourism and Travel Management at the University of Applied Sciences in Worms, Germany. During her studies she developed a strong interest in the passenger transportation, which inspired her to start a career in this field of business. After gaining professional experience in the passenger transportation market, the author completed a graduate program (MBA) at the International Graduate Center of the University of Applied Sciences in Bremen, Germany.