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Strategic Marketing Management: A Business Process Approach de Luiz Moutinho

Strategic Marketing Management: A Business Process Approach

Autor Luiz Moutinho, Geoff Southern
en Limba Engleză Paperback – 31 oct 2009
Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).
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Specificații

ISBN-13: 9781844800001
ISBN-10: 1844800008
Pagini: 490
Dimensiuni: 196 x 257 x 23 mm
Greutate: 1.08 kg
Ediția:1
Editura: Cengage Learning

Cuprins

PART I: Introduction: Marketing and Business Processes 1. Marketing and Process Based Management - (Luiz Moutinho and Geoff Southern, both University of Glasgow) 2. Customer Focused Management - (H Timmermans, E M Van Raaij, both Eindhoven University of Technology, and W F Van Raaij, University of Tilberg.) PART II: Future Predicting Processes (Scenario Building and Forecasting) 3. Environmental Scanning and Strategy - (Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester). 4. Demand Management (Market and Technology Forecasting) - (J Scott Armstrong, Wharton Business School, and Kesten C Green, Department of Econometrics and Business Statistics, Monash University) PART III: Data Management Processes 5. Strategic Corporate Knowledge - (Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, all University of Glasgow) 6. Strategic Information Systems - (Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, all Glasgow Caledonian University.) 7. Marketing Measurement and Analysis - (Graeme Hutcheson,University of Manchester and Luiz Moutinho, University of Glasgow.) PART IV: Keeping existing customer processes: (Order Fulfilment) 8. Market Value Chain Management - (Geoff Southern and Luiz Moutinho, both University of Glasgow ) 9. Customer Relationship Management and Marketing Insights - (Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England) 10. Operations and Marketing Programming - (Luiz Moutinho & Geoff Southern, both University of Glasgow) 11. Distribution Product Category Management and New Delivery Channels - (Andrew Newman and Tony Conway, both University of Manchester). PART V: Getting new customers processes: (Order Acquisition) 12. Market to Collection (Marketing mix management and Financial Management) - (James Wilson and Luiz Moutinho, both University of Glasgow) 13. Reputation Management (Corporate Image and Communication) - (P J Kitchen and Tom Watson, both University of Hull) 14. Innovation Management, Time to market and solutions design. - (J Lssszl , SzUchenyi Istvssn University, and P Judit, , University of West Hungary.) PART VI: Infrastructure processes: Organisational Development and Co-ordination. 15. Solutions Design - (G Southern and L Moutinho, University of Glasgow) 16. Strategic Planning Effectiveness and Performance Measurement. - (Geoff Southern and Luiz Moutinho, both University of Glasgow) 17. Financial Appropriation and return (budgeting, allocation of resources). - (James Wilson and Luiz Moutinho, University of Glasgow) 18. Strategic Brand Management. - (Simon Knox and Stan Maklan, Cranfield University). 19. Managing the Marketing and e business interface - (Prof K H Huarng and Charles S Chien, Feng Chia University). 20. Cross Boundary and Global (International) Management - (C.Lucas, Lisbon). PART VII: Conclusion: The Future 21. Future trends in process based marketing management. - (Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE)

Recenzii

PART I: Introduction: Marketing and Business Processes 1. Marketing and Process Based Management - (Luiz Moutinho and Geoff Southern, both University of Glasgow) 2. Customer Focused Management - (H Timmermans, E M Van Raaij, both Eindhoven University of Technology, and W F Van Raaij, University of Tilberg.) PART II: Future Predicting Processes (Scenario Building and Forecasting) 3. Environmental Scanning and Strategy - (Luiz Moutinho, University of Glasgow, Fiona Davies, Cardiff Business School, and Graeme Hutcheson, University of Manchester). 4. Demand Management (Market and Technology Forecasting) - (J Scott Armstrong, Wharton Business School, and Kesten C Green, Department of Econometrics and Business Statistics, Monash University) PART III: Data Management Processes 5. Strategic Corporate Knowledge - (Luiz Moutinho, Andrzej Huczynski, and Geoff Southern, all University of Glasgow) 6. Strategic Information Systems - (Alexis Barlow, Peter Duncan, Kevin Grant, and David Edgar, all Glasgow Caledonian University.) 7. Marketing Measurement and Analysis - (Graeme Hutcheson,University of Manchester and Luiz Moutinho, University of Glasgow.) PART IV: Keeping existing customer processes: (Order Fulfilment) 8. Market Value Chain Management - (Geoff Southern and Luiz Moutinho, both University of Glasgow ) 9. Customer Relationship Management and Marketing Insights - (Len Tiu Wright, De Montfort University and Merlin Stone, University of West of England) 10. Operations and Marketing Programming - (Luiz Moutinho & Geoff Southern, both University of Glasgow) 11. Distribution Product Category Management and New Delivery Channels - (Andrew Newman and Tony Conway, both University of Manchester). PART V: Getting new customers processes: (Order Acquisition) 12. Market to Collection (Marketing mix management and Financial Management) - (James Wilson and Luiz Moutinho, both University of Glasgow) 13. Reputation Management (Corporate Image and Communication) - (P J Kitchen and Tom Watson, both University of Hull) 14. Innovation Management, Time to market and solutions design. - (J Lssszl , SzUchenyi Istvssn University, and P Judit, , University of West Hungary.) PART VI: Infrastructure processes: Organisational Development and Co-ordination. 15. Solutions Design - (G Southern and L Moutinho, University of Glasgow) 16. Strategic Planning Effectiveness and Performance Measurement. - (Geoff Southern and Luiz Moutinho, both University of Glasgow) 17. Financial Appropriation and return (budgeting, allocation of resources). - (James Wilson and Luiz Moutinho, University of Glasgow) 18. Strategic Brand Management. - (Simon Knox and Stan Maklan, Cranfield University). 19. Managing the Marketing and e business interface - (Prof K H Huarng and Charles S Chien, Feng Chia University). 20. Cross Boundary and Global (International) Management - (C.Lucas, Lisbon). PART VII: Conclusion: The Future 21. Future trends in process based marketing management. - (Luiz Moutinho, University of Glasgow and Paulo Rita, University of Lisbon (ISCTE)