According to Robert S. Kaplan of the Balance Scorecard approach, 90% of well-formulated strategies fail due to poor execution. How is "Strategic Planning Demystified" (SPD) different? * Describes the major indicators of a less than successful strategic plan. E.g., the problems of corralling a plan with an arbitrary time period, such as, "Five-Year Plan." * SPD uses 17 pages to thoroughly explain a mission statement with an additional 30 pages of examples. * Explains the four key elements needed for successful planning. * An approach that validates or discloses weaknesses in the organizational structure. * Can be applied to government and non-profit organizations, as well as for-profit businesses. * A meat and potatoes book written in plain English without gobbledygook words and vague techno phrases. * Covers other related topics, such as, performance measurements; understanding failure, risk, and calculate risk; and different methods of analysis to identify the right goals and objectives. The author has 16 years of Strategic Planning experience in government and five years in the private sector as a business mentor. He knows what works and what does not work in implementing and conducting Strategic Planning. The reader will learn how to successfully implement strategic planning.