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Strategic Political Communication: Communication, Media and Politics

Autor Karen S. Johnson-Cartee, Gary A. Copeland
en Limba Engleză Paperback – 13 oct 2003
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
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Specificații

ISBN-13: 9780742528826
ISBN-10: 0742528820
Pagini: 242
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.33 kg
Editura: Rowman & Littlefield
Seria Communication, Media and Politics


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Descriere

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction to persuasion, social influence, and propaganda.