Strategic Supremacy: How Industry Leaders Create Growth, Wealth, and Power through Spheres of Influence
Autor Richard A. D'avenien Limba Engleză Paperback – 9 sep 2007
D'Aveni demonstrates how global powerhouses such as Disney, Microsoft, and Procter & Gamble have achieved preeminence by reconceptualizing their product portfolios as powerful competitive arsenals he calls "spheres of influence." Essentially a new way to compete by restructuring portfolios around a core geographic/product market, spheres enable any company to influence the behavior and positioning of rivals. In immensely readable prose, D'Aveni describes how prevailing spheres of influence can be used to create legal business equivalents to a "concert of powers" and other industry structures that mix cooperation with competition. Just one of the potent functions of a corporate sphere, D'Aveni shows, is to contain competitors of equal size (as NBC contained ABC). Spheres can also be used to stabilize an entire industry's global power system.
A glance at the detailed table of contents will provide a sense of the wealth of new information contained in this essential handbook of global warfare, including "how-to" tools the reader will need to measure and map the pattern of competitive pressure in any industry and to interpret the meaning and strategic implications of these pressure patterns for his or her position within the industry's power hierarchy.
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Specificații
ISBN-13: 9781416576471
ISBN-10: 1416576479
Pagini: 336
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.42 kg
Ediția:07000
Editura: Free Press
Colecția Free Press
ISBN-10: 1416576479
Pagini: 336
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.42 kg
Ediția:07000
Editura: Free Press
Colecția Free Press
Notă biografică
Richard A. D'Aveni, Professor of Strategic Management at the Tuck School of Business at Dartmouth, is a leading expert on competitive strategy and high-growth companies and a popular speaker to audiences of senior executives in the United States, Asia, Europe, and Latin America. Fortune described his previous book Hypercompetition as "the modern-day analogue to The Art of War."