Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,6, , language: English, abstract: With society becoming ever more aware of sustainability and organisations realising their responsibility in these terms, it is necessary to look deeper into organisational strategy and practice. This essay shall discuss possible organisational approaches to achieving strategic excellence in this fundamental challenge of the current century. It will examine the premises for strategic readiness and organisational self-understanding as well as the effects of close stakeholder management to find that responsiveness, embodied management and dialogue is vital for strategic success. For illustration, the business case of Naturata AG will be consulted.