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Strategic Trade Credit

Autor Salima Yassia Paul
en Limba Engleză Paperback – 31 oct 2012
This study explores the economic importance of trade credit (TC) and the contribution it makes as a competitive device that adds value to companies. It uses empirical models of the determinants of TC decisions to investigate ways in which TC can be used strategically to gain/maintain competitive advantage. TC constitutes one of the biggest assets firms are likely to have and thus TC management is a very important function in businesses. TC management is often considered as a short-term issue. However, this analysis contents that, if given the importance it deserves, TC management can be an important factor in corporate strategy and if used pro- actively can be a potential for competitive advantage. TC can be used strategically as a marketing tool to attract new/large customers and build a long-term relationship with them, gain greater market share, create cost and operating efficiencies and enhance corporate image. This thus study explores the contribution TC makes as a competitive tool to add value to firms.
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Specificații

ISBN-13: 9783639229721
ISBN-10: 363922972X
Pagini: 356
Dimensiuni: 150 x 220 x 21 mm
Greutate: 0.52 kg
Editura: VDM Verlag Dr. Müller e.K.