From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR Management series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining-or establishing-competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to
* Build profitability and earn a solid rate of return on investment
* Avoid being seduced by half-truths that can lead to critical strategic errors
* Create a successful Web strategy
* Concentrate on achieving market leadership rather than technology leadership
* Achieve competitive advantage on the Internet
* Build relationships of trust with their customers
* Explore the best practices of companies that really know their customers
* Understand the strategic value of Internet communities
* Implement an evolutionary approach to the development of software solutions
* Examine the organizational implications of an open-source world