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Strategies in Emerging Markets

Autor Michael W. Hansen, Marcus M. Larsen, Torben Pedersen, Bent Petersen
en Limba Engleză Paperback – 29 aug 2010
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
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Specificații

ISBN-13: 9788763002363
ISBN-10: 8763002361
Pagini: 185
Dimensiuni: 162 x 227 x 12 mm
Greutate: 0.34 kg
Ediția:New.
Editura: DJOF Publishing