Strategy Safari de Henry Mintzberg

Strategy Safari

Henry Mintzberg

Bruce W. Ahlstrand

Joseph B. Lampel

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management.

In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari - your business will thank you for it.

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Contents

Acknowledgements / ix
Embarkation / xi

1          ‘And over here, ladies and gentlemen: the strategic management beast
Why ten?
A field review
Five Ps for strategy
Strategies for better and for worse
Strategic management as an academic discipline

2          The design school: strategy formation as a process of conception
            Origins of the design school
            The basic design school model
            Premises of the design school
            Critique of the design school
            The design school: contexts and contributions

3          The planning school: strategy formation as a formal process
            The basic strategic planning model
            Sorting out the hierarchies
            Premises of the planning school
            Some more recent developments
            Planning’s unplanned troubles
            The fallacies of strategic planning
            The context and contribution of the planning school

4          The positioning school: strategy formation as an analytical process
            Enter Porter
            Premises of the positioning school
            The first wave: origins in the military maxims
            The second wave: the search for consulting imperatives
            The third wave: the development of empirical propositions
            Critique of the positioning school
            Contribution and context of the positioning school

5          The entrepreneurial school: strategy formation as a visionary process
            Origins in economics
            The literature of the entrepreneurial school
            Visionary leadership
            Premises of the entrepreneurial school
    &nbs

Notă biografică

"Henry Mintzberg is perhaps the world's premier management thinker" a Carlsberg-style endorsement of the author from Tom Peters, management guru
Henry Mintzberg is one of today's best-known and most controversial management thinkers. Currently Cleghorn Professor of Management Studies at McGill University in Montreal, he is always interesting and usually controversial and holds the management and strategy communities in thrall. He claims to spend his public life dealing with organizations, and his private life escaping from them.
Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold'em to the Greek tragedies. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author is currently a professor of management at Trent University in Ontario, Canada. Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the first edition of Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good

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