In this updated rework of 16 20 24, the author presents a timeless prescription for the modern political campaign. Any politician who follows it, will get traction, build name recognition and control the news cycle. Trump and Sanders stand as stark proof of that claim. Any voter that follows it will demand better politicians. Using this book and associated writings at www.streetpolitics.us, a roadmap to ongoing success can be found for anyone, of any party, seeking future election. It is a must-read for people wanting to be a part of a healthier America. That's anyone of any party. You can disagree with me philosophically, but the process remains the same. Jordan remains true to the original message here. The only changes are the title, forward, the updated conclusions. The book remains a primer for a much deeper look at what America is. In later works Matt Jordan will boldly demonstrate how conservatism can flourish in our society, brightly and without rancor. That's not to say anything here is sugarcoated. The author is unapologetic in his brash appraisal of the existing (dying?) political zoo. Here and now, in this book, we have the invaluable lessons we continue to learn from the 2016 election. These lessons will be the historical bedrock upon which we can build better towns, states and a nation...IF anyone is paying attention.