The primary target market is the engineering sector, although it will also appeal to wider STEM and professional services industries. A hands-on business leader, who has the authority to implement and authorise change e.g. an Operations Manager, a Managing Director, a Chief Executive, or an empowered Team Leader. They will be forward thinking, people focused, and interested in new ideas. The size or geography of the business is less important.

The challenges that they face:

1. How to attract, retain and engage good people

2. How to increase both diversity and inclusion

3. How to progress minority groups into more senior roles

4. How to increase productivity

5. How to support wellbeing