How would you like to be able to get more exposure to any product, service or band without having to spend a lot of money? What if you can get that massive exposure without having to spend ANY money at all? How about giving your online and offline reputation a boost? This book can not only teach you how to do that but so much more by leveraging the media. This is the guide to becoming newsworthy and getting FREE publicity you couldn't buy. Brian Wilkes goes shares many powerful strategies to give you an advantage over the competition. The key is becoming genuinely newsworthy so that the media regards you as a reliable source of information in your field, the "go-to guy" when they need a comment or analysis.