Stuck in the Middle Seat

A Story about the Title for the Book Preface Phase I¿The Idea Phase: Getting the Right Idea and the Right Business Model Law 1¿The Idea: Do It for Love Law 2¿Refining the Idea: Whittling Away at It Law 3¿Describing the Idea: Precision Matters Law 4¿Adapting It: You Never Get It Right from the Start ...so Adapt It! Phase II¿The Launch Phase: Starting the Business Law 5¿Now It Gets Real: Lunching, Selling, and Closing! Law 6¿Fail Fast and Fail Forward: Just Keep Moving Phase III¿The Growth Phase: How to Get It Moving Law 7¿Decision Makers: Finding the Corner Offices Law 8¿The Phone Never Rings: Take Action Law 9¿Being Accountable versus Hopeful or Lucky Law 10¿Providing Written Business Proposals: Dos and Don¿ts Law 11¿Knowing Yoüre onto Something: Three Is the Magic Number Phase IV¿The Emotional Phase: Riding the Roller Coaster of Emotions Law 12¿You Are on Your Own. And That¿s OK! Law 13¿Embarrassment and Pity: Your New Best Friends Law 14¿Highs and Lows and the In Betweens Law 15¿The Bermuda Triangle of Emotions: Balancing on the Head of a Pin Law 16¿Resilience and Being Hardheaded: The Difference Law 17¿Don¿t Try to Fake Things: People Know! Law 18¿The Golden Moments: This Is Why You Do This! Phase V¿The Over-the-Hump Phase: At Least for Now Law 19¿The Law of Twos: Try and Ignore It, but It¿s Going to Happen Law 20¿Metrics, Metrics, Metrics: Scaling Takes Measuring Law 21¿Putting It Back into the Business: Double Down Some Thoughts on Being a Midcareer Entrepreneur Entrepreneurship versus Intrapreneurship: Noting the Difference Why Midcareer Is a Great Time to Become an Entrepreneur Epilogue About the Author Acknowledgments

STEPHEN E. GERARD, After spending twenty years with large Fortune 500 companies and then early internet start-ups, Stephen E. Gerard decided to become a midcareer entrepreneur at the age of forty.
His first start-up from scratch, TGaS Advisors, has sold over $200 million of professional services to the pharmaceutical industry and operates on an international scale. The company was sold, reacquired, and then sold again for an excess of $100 million between 2010 and 2018, and it was named to the Inc. 500/5000 a prestigious five times. Stephen is a current owner, investor, and advisor to a number of entrepreneurial businesses across the world, and he travels extensively to help support and manage those businesses.
Stephen has an MBA from Monmouth University, where he currently serves on the board of trustees, and a BS from Rider University. Stephen currently splits his time between New Jersey and California with his wife and family.