This introductory edition covers the basics of entrepreneurship activity and provides a complete overview for students and readers. The ideas, activities, projects and programs may aid the changing behaviour of the marketers and firms. Entrepreneurship is an activity of creating an idea being put into reality through the efforts of imagination. It does not only apply the basic features of a created product but coming up with a real product that most consumers enjoy using them in their day-to-day existence. Thus, It is an art of defining projections into an actual tangible objects called goods and services offered in the market to satisfy human needs.More so, it covers not only the transformation of an idea as well some activities which recognize opportunity like business. In line with it, business planning is a vital activity in defining and maintaining entrepreneurial growth. It considers as well a continuing research activity for effective forecasting and analysing possibilities to realize any business desire..Further, it discusses the different concepts of entrepreneurial challenges using strategic approaches. Also, it uses a business model canvas as a tool for effective business practices as a guide to students, businessmen and other business enthusiasts.Most importantly, a detailed activity involving procedural and developmental approaches are presented to enable students concretizes their creative ideas into reality. As a result, they will realize the value of a clear and well-defined product process presentation through exhibits and information drive which are beneficial for all users.