This is it It's the black book for your small business, and it's set up for what's important to you; the what works approach. It's formulas that all small business success stories must use. The first four chapters are the formulas for the business owner specifically. Chapters five through ten are the equations to build business success. These are the fundamentals that will support a strong base for a successful business. It's simple to read, understand, and apply. Formulas are everywhere. Some are equations like two plus two equals four, a seating grid for a stadium, or counting 20 dollar bills. Other formulas seem to hide in the corner like asking a girl out, plus her acceptance, equals a possible future. A more complex one could be multiple conversations across several networking meetings may lead to a sponsorship for a conference. Even more remote formulas can be found in something like, wanting to help someone, then adding and subtracting many ideas, multiplied by several attempts, results in someone creating a product like a wireless mouse. Building a successful business is more than writing the best code, talking with enough people, or pricing your product, it's all of them. Success does not have a single equation, but it's every equation, the visible and invisible, the obvious and not so obvious. Starting a business is basic math. Fill out a business license, pay a fee, open a checking account, and you're open for business. Growing a business are formulas compiled in different ways. Achievement in business is pushing and pulling equations from a remote place. The reason it has been hard is because business owners are looking for the mystery. They're looking to find a needle in a haystack when the formulas are right in front of them. For example, when a challenge hits, even several challenges, most business owners quit. That's basic math. What would happen if instead, the owner considered their challenges as a choice to use a different equation? The first equation or piece would be simple math: I have a challenge. The second part, what are my choices, is the next part of the equation. If you put those together it creates a formula that says, there will be trials and challenges, so... now what? In any situation you have two paths: stop or go; do or don't; go forward or move back; succeed or fail. Once that is understood and accepted, like two plus two, the next step is to move on to the next formula. If you decide to press on, then it will be the formulas, how you piece the simple equations together that build success. This is not an isolated rule reserved for the other guy. It's not something that should be ignored. This book removes the mystery and gives small business owners the formulas they are looking for. Once you read the literal math equations and achievement formulas, the mystery will be gone. You will know if business is made for you. If you feel you have been bitten in the butt with challenge or quandary or you are ready to stop running on the hamster wheel, this book is for you. Adopting these formulas will give you more money, more personal satisfaction, and more satisfying relationships that lead to greater ventures and ad-ventures.