Cantitate/Preț
Produs
Total produse
Vezi coșul
Successful Marketing: Secrets & Strategies de Rhonda Abrams

Successful Marketing: Secrets & Strategies

Autor Rhonda Abrams Julie Vallone
en Limba Engleză Paperback – 30 sep 2008
This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:
·                Traditional Advertising in Print, Radio, TV
·                Online Marketing & Advertising
·                Brand Identity
·                Direct Mail
·                Public Relations
·                Person-to-Person Marketing
·                Networking
·                Email Communications & Newsletters
·                Print Collateral
·                Search Engine Marketing
·                Search Engine Optimization
·                Trade Shows
·                In-Store Marketing
·                Sampling
·                Customer Loyalty Programs
·         And much more!
From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies, comes Marketing: Secrets & Strategies. This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success.
Citește tot Restrânge

Preț: 22280 lei

Nou

Puncte Express: 334
Preț estimativ în valută:
4264€ • 4484$ • 3562£

Carte disponibilă

Livrare economică 19 decembrie 24 - 02 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781933895055
ISBN-10: 1933895055
Pagini: 407
Dimensiuni: 208 x 270 x 26 mm
Greutate: 1.08 kg
Editura: Planning Shop

Cuprins

Part I: Marketing Essentials
Chapter 1: Success Takes Marketing
Chapter 2: Why People Buy
Chapter 3: Your Target Market
Chapter 4: Taking On the Competition
Chapter 5: Aquiring and Retaining Customers
Chapter 6: Your Brand and Core Message
Chapter 7: Brand Indentity
Chapter 8: Your Marketing Goals
PART II: Traditional Advertising
Chapter 9: Advertising in Traditional Media
Chapter 10: Advertising in Print
Chapter 11: Advertising on Radio
Chapter 12: Advertising on TV
PART III: Person-to-Person Marketing
Chapter 13: The Power of Person-to-Person
Chapter 14: Networking
Chapter 15: Word-of-Mouth Marketing
Chapter 16: Trade Shows
Chapter 17: Publlic Relations
PART IV: Print Marketing
Chapter 18: Marketing in Print
Chapter 19: Print Collateral
Chapter 20: Direct Mail
PART V: Online Marketing
Chapter 21: Get Online
Chapter 22: Websites
Chapter 23: Search Engine Optimization and Marketing
Chapter 24: Email Marketing
Chapter 25: Other Online Advertising
Chapter 26: Social Networking, Blogs, and Other Online Tactics
PART VI: Other Types of Marketing
Chapter 27: More Ways to Reach Your Customers
Chapter 28: In-store Marketing and Sampling
Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing
PART VII: Pulling It All Together
Chapter 30: Creating Your Marketing Plan
Index

Notă biografică

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.

Descriere

From the creators of the #1 "The Successful Business Plan: Secrets & Strategies" comes a new work that shows how to create a successful marketing plan, increase sales, and make more money.