This informative handbook covers every aspect of selling, and is a great source of information for career-minded salespeople, sales recruits, as well as all those individuals who are aspiring to be in the sales profession. Many individuals feel they have a special ability to work in the sales field. Some of them may possess sufficient ability to become successful, however, many others need help to get started, and also require assistance and motivation once they have actually secured a sales position. Each chapter covers all the different aspects of selling and this manual will surely stimulate the minds of its readers. This succinct guide can suitably be carried in a briefcase where it can be referred to on an as-needed basis. More importantly, however, is the fact that the book should be read at least once so that existing salespeople can reinforce their qualities of salesmanship and aspiring salespeople can learn all the ins and outs of this exciting and rewarding profession. Having been in Sales and Marketing for most of his business career, Elie Richard directed several sales forces, and it was while working with salespeople that he discovered the need for a handbook on salesmanship, sales techniques, and ultimately the ability to be able to sell. He was inspired to develop a manual that the reader would be able to carry with them, and as such, has passed on a wealth of knowledge that will serve as an inspirational and informative guide to any ambitious salesperson.