Successful Synagogue Fundraising Today: Overcoming the Fear of Asking for Money
Autor David Mersky, Abigail Harmonen Limba Engleză Paperback – 20 apr 2016
An in-depth look at how to create a strong culture of congregational financial support and why it will improve your entire synagogue culture.
Successful synagogue fundraising is no easy task. Support of a synagogue is no longer automatic or given by default. Congregations, in all movements, need to diversify their sources of revenue now more than ever. Can the current dues models continue to sustain the congregation today as they did in the last century? Is the Yom Kippur appeal enough to make up the gap or has it become a less effective method of asking for support than in days past? Can congregations engage new members excited enough to give to their next initiatives?
Successful synagogue fundraising is possible for all congregations. This book provides a practical approach to fundraising programs and systems that can help synagogues achieve growth and sustainability. You will learn about: The roles of volunteers, staff and clergy in fundraisingTools for finding and engaging current and prospective donorsWhy it's vital for synagogues to ask for philanthropic supportHow you can ask for support, and how effective fundraising will improve almost every aspect of your congregation's culture
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Specificații
ISBN-10: 1580238564
Pagini: 208
Dimensiuni: 152 x 226 x 13 mm
Greutate: 0.27 kg
Editura: Jewish Lights Publishing
Notă biografică
Cuprins
Introduction
Part I What Can Fundraising Help You Achieve?
Chapter 1 Financial Sustainability: Increasing the Money Raised on an Annual Basis
Chapter 2 Building Community: An Added Benefit of Successful Fundraising
Chapter 3 The Major Gift Engagement Plan
The Major Gift Engagement Plan Chart
Part II Who Should Be Charged with Fundraising?
Chapter 4 Volunteer Leaders
Fundraising Committee Questionnaire
Who Should Chair Your Development Committee?
Chapter 5 The Role of Clergy, Staff, and Volunteer Leadership in the Development Process
Chapter 6 What All Fundraisers Need to Know
Chapter 7 When to Call in the Consultants
Part III Tools for Donor Engagement
Chapter 8 Where Will You Find Your Donors?
Chapter 9 The Case for Giving
Chapter 10 The Effective Annual Fund
Fundraising by Source: Budget versus Actual
Part IV Why It's Okay to Ask for a Donation
Chapter 11 Creating a Culture of Asking
Chapter 12 Basic Fundraising Skills
Chapter 13 The Individual Ask
Part V How Great Fundraising Will Improve Your Synagogue Culture
Chapter 14 Stewardship: The Path to Donor Retention
Chapter 15 Moves Management: A Disciplined Approach to Securing Major Gifts
Chapter 16 The Cycle Repeats
Conclusion: This Is Not the End . . . It Is But the Beginning
Acknowledgments
Appendix 1: Donor Recognition Policy
Categories of Giving
Appendix 2: Major Gifts Moves Management Worksheets
Prospect Identification
Prospect Review Form
Call Report
Weekly Summary
Dashboard
Glossary