In nearly every profession, business and trade there are two expertise that are a prerequisite to success - SALESMANSHIP and ADVERTISING. You will find it difficult to think of a business where this is not so. Therefore, every business person must have a sound knowledge of both of those activities to stand a chance of achieving real success.The objective of this book is to put before the reader a sound knowledge of both of those subjects and includes many real life examples from my business career. It is not a typical textbook; it is a practical book with the aim of being of immediate use to the reader. That is, he or she will find many tips and ideas that can immediately be used in the marketplace and, thus, of instant benefit in their everyday working life. There are six chapters on salesmanship which include those headed: Into Action - the Essentials; Real Situations and How to Answer Those Unanswerable Questions. There are nine chapters on advertising which include those headed: Selecting and Using the Media; On Drafting of Advertisements and Ideas and Their Creation and Use.Those chapter headings will show that the message is of action and the reader will, whether an established business person or a youngster starting a career, be encouraged to seek new angles to exploit in their everyday working life. The motive behind the actions suggested in this book is from my personal motto - NOTHING HAPPENS UNLESS YOU MAKE IT. The energy created by reading this book and by putting new ideas into your daily work will mean that you will be looking out on new world - one full of opportunities that you never thought existed. The book will impress upon you that only one person can help you up the ladder of success and that is YOU.John Mepham